Jo McAlister: "there is no doubt we will make an undeniably formidable client/agency partnership"
The new contract takes effect 1st September 2023
"Clients buy people and how you say things, not what you say"
Sam Geer: "We are ecstatic to be working with yet another iconic Australian brand"
Dimitri Maex: "I think the Initiative DNA may live most vibrantly in the Australian office"
Plus: The importance of investing in up-and-coming talent in the industry
Colter: "Times are tough now, horrifically tough for many, but I believe that difficult times create opportunity"
Sam Geer: "Initiative is perfectly placed to meet that brief and we can’t wait to share our ‘smarts’ and get started"
May's ad placement of the month is UM's SEEK-Ret campaign in partnership with Paramount
"The fact that I had the whole company together was such a magical experience"
The awards are judged by a panel of leading marketing and industry experts
Sarah and Ashwin share their perspectives, thoughts and opinions
"I'm so excited to partner with the investment leads in each of the markets to deliver on that promise"
"We are in a unique position in our industry thanks to the resources, skills, and influence that we have"
