"Awards are never the goal; it’s the inputs that matter, and right now, the inputs are exceptional from our bench of talent...
Sophie Madden: "The work recognised among the finalists and the winners is up there with the best globally"
Darren Woolley celebrates the media and creative agencies turning up the heat in his first HOT List
Rocchi and Mateer share their perspectives, thoughts and opinions
Jo McAlister: "there is no doubt we will make an undeniably formidable client/agency partnership"
The new contract takes effect 1st September 2023
"Clients buy people and how you say things, not what you say"
Sam Geer: "We are ecstatic to be working with yet another iconic Australian brand"
Dimitri Maex: "I think the Initiative DNA may live most vibrantly in the Australian office"
Plus: The importance of investing in up-and-coming talent in the industry
Colter: "Times are tough now, horrifically tough for many, but I believe that difficult times create opportunity"
Sam Geer: "Initiative is perfectly placed to meet that brief and we can’t wait to share our ‘smarts’ and get started"
May's ad placement of the month is UM's SEEK-Ret campaign in partnership with Paramount
"The fact that I had the whole company together was such a magical experience"
