indies
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David Klein: Four ways indie agencies outshine holdcos – 'Where agility meets ambition'
"The choice between an independent agency and a holding company can make all the difference in a brand's success."
by Tess Connery and Kellie Brown – Sep 4, 2024
Blackley and Taylor on indie explosion: 'Industry had been quite stagnant'
"There's a lot of client organisations that have flipped themselves on their heads ... I'm not sure the agency world, or the marketing industry, had evolved to actually meet that."
by Talon Editor – Jun 6, 2024
Helen Johnson: Indies must compete against holdcos in AI battle
Holding companies are spending hundreds of millions on AI. How can Indies keep up, asks Helen Johnson.
by Mediaweek Admin – Apr 11, 2024
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