O’Donnell also spoke about its rapid growth and its campaigns over the last year
Indie agencies also reported solid growth in 2022, with 67% up by between 10% and 20% and more in revenue
Ward also spoke to about incorporating analytics into their work and the benefits of being part of the IMAA
Alley is chief operating officer and director at The Media Store
Shalagin also spoke about specialising in streaming and how being part of the IMAA has given them a voice
Fargeot spoke about the agency's development over the years and maintaining a united front amid the pandemic
Mediaweek spoke with Greg Graham, Wayne Philbert and Jacquie Alley on the industry's response to ageism
The deals offer savings on insurance and industry reporting tools to HR management and out-of-home verification
Plus: How the agency is navigating challenges and opportunities facing the industry
The IMAA has partnered with Trace, C2Zero, Scope3, Net Zero Media and SeenThis for its initiatives
Plus: How Apparent's global connections helped them hit the ground running at the start of the pandemic
Plus: Why providing clients with accountability and transparency is at the core of the agency's offering
The agency has maintained its core goal of providing its clients with best-in-class agency trading desk capability
More than 283 independent media agency staff from across 85 agencies attended the event
