Snap said it is confident the platform provides a premium, brand-safe advertising experience.
The AI-driven site measurement and optimisation solution will be available globally beginning in Q2 2024.
Marketers using the platform will be able to add IAS in the platform to measure video metrics of a campaign and its video creatives.
The expansion with Meta gives advertisers increased transparency into whether campaigns are appearing next to safe and suitable content.
The study examined how the entire digital ecosystem can promote responsible media to protect consumers.
The product predicts if an impression will lead to a business result, including awareness, consideration, and conversion.
• IAS will now be able to measure viewability, invalid traffic and app-level brand safety
• The report highlights ad fraud, viewability, time in view, brand risk and ad completion rates
• Integral Ad Science surveyed more than 500 Australian social media users
