All posts tagged "IAG"

Agencies
New leadership at Initiative to oversee IAG account with a promise of “greater firepower”
Jo McAlister: 'With Luke and Elle in senior leadership roles, we’re bringing even greater firepower to help IAG achieve its ambitious transformation...
Companies
Michelle Klein joins Westpac as chief growth and marketing officer
Carolyn McCann: 'She is the right person to take our growth and marketing agenda forward into the future, building on our proud...
Agencies
Feeling hot hot hot! A look at the summer campaigns that capture the swelter season in 2024
From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.
Marketing
IAG Chief Customer and Marketing Officer Michelle Klein discusses ‘doing the basics brilliantly’ in the insurance category
Dubois and Klein also discussed transparently and authentically showing up for consumers, referencing NRMA Insurance’s broadcast partnership with Nine of the Olympic...
Agencies
NRMA Insurance launches its ‘Summer of Community Cricket’ campaign via Accenture Song
Barbara Humphries: 'It’s a national partnership that turns up in a very local way, in the spirit of A Help Company.'
News
Media Movers: Zara Curtis, Gemma Acton, Doug Peiffer, Sophie Paterson and Olia Krivtchoun
Plus: Jade Clark, Zara Cobb, Luka Miller, Amy McCarthy, Luke Spano and Ezechiel Ritchie.
Agencies
NRMA Insurance appoints Accenture Song to transform CX
David Droga: "We want the relationship to be a lighthouse for the type of work that Song does around the world."
Brands
IAG CCMO restructures for transformation, creates performance marketing and measurement division
Michelle Klein told Mediaweek the changes aim to "reinvigorate the customer experience"
Agencies
Initiative welcomes Tom Dodd as IAG appoints Mark Echo
Dodd and Echo commence their new roles effective immediately

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