• Connected TV is now the dominant device for video inventory expenditure
• The latest IAB Online Advertising Expenditure Report, prepared by PwC
• A final report for market is expected to be released in April 2019.
• Mobile advertising made up 62% of total general display expenditure in the September 2018 quarter
• Financial year data shows 45% increase in video spend year on year
The report also highlights a shift in advertising spend with marketers favouring General Display.
Continued double-digit year-on-year growth
FMCG brands leading the way using digital video to deliver brand uplift
Survey of mobile users in 19 countries shows mobile driving traffic in-store
Solanki is now calling for interested agencies and marketers with a view on the IAB to contact him directly
Adshel has joined the Interactive Advertising Bureau Australia
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Australian online ad spend surges 33% YOY in September quarter to $1.565m
IAB Australia and Nielsen have released Nielsen’s Mobile Ratings Report, the a step towards to cross-device and daily audience measurement.
