"From an agency perspective, it's going to be a really good new kind of solution."
• All sectors of online advertising experienced double-digit growth
• Davor Vilusic will represent the company on the IAB Board
• 2020 US podcast advertising revenues rose to $842m—a 19% increase YoY
• "The IAB is currently unable to support the tagged monthly audience data being provided"
• IAB has appointed Venture Consulting to conduct the review
Plus: Research released from IAB & The Infinite Dial, ACRA's Podcast categories
Total digital ad spend reaches $9.5 billion in 2020, modest YOY growth of 2%
• Bence will work closely with IAB Australia CEO, Gai Le Roy
“One of our key objectives is to help support a sustainable and diverse digital media and advertising market."
• Full financial year total online advertising market is steady at $9.1 billion
• Achieves 3.8% growth year on year with video the star performer at +18%
• 21% of respondents indicated they have paused all their ad spend
• Gai Le Roy, CEO of IAB Australia, comments
