• The report found 83% of agencies have used pDOOH
• IAB runs training and development courses for professionals throughout the year
• The Australian online advertising market has grown 19.2% year on year and reached $3.449 billion
• Phil Pollock also spoke about the future of programmatic buying and automation
• This follows slow growth in the industry in 2019 (5.6%) and 2020 (2.4%)
• It is being driven by the desire for operational efficiencies and flexible buying options
• The IAB Executive Technology Council was launched in 2017
• Mediaweek looks back at the most notable stories of 2021
• The IAB Australia MeasureUp Awards were established in 2020
• 70% of respondents indicated they were unaware of how online content providers make their money
• Waladan joins IAB Australia from Free TV Australia
• There is no cost to enter, and multiple studies are welcome.
• The Australian Ecommerce Report 2021 was conducted in June this year
"From an agency perspective, it's going to be a really good new kind of solution."
