"People interested in the lifestyle simulator, The Sims, are more likely to be in the market for makeup, while people interested in...
21% of impressions and 15% of spending via programmatic buying are wasted on MFA sites.
"Understanding the capabilities and challenges Connected TV as a device poses to our industry is critically important."
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
The announcement was made at IAB and OMA’s Powering Digital Out of Home event.
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
Politics, tax cuts, wars, and storms drove the biggest news consumption in February.
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
The neuro-state of true crime content is transferred to the advertising placed in it.
Audience attention and engagement were the key drivers for audio investment.
The report showed total advertising expenditure increased 3.7% year-on-year.
“We're always going to need moments that take your breath away.”
Australians time online leapt 3.4% in December as consumers searched for deals
The course was developed to provide the local market with education on the fast-growing retail media sector.
