The announcement was made at IAB and OMA’s Powering Digital Out of Home event.
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
Politics, tax cuts, wars, and storms drove the biggest news consumption in February.
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
The neuro-state of true crime content is transferred to the advertising placed in it.
Audience attention and engagement were the key drivers for audio investment.
The report showed total advertising expenditure increased 3.7% year-on-year.
“We're always going to need moments that take your breath away.”
Australians time online leapt 3.4% in December as consumers searched for deals
The course was developed to provide the local market with education on the fast-growing retail media sector.
Leaders from media industry bodies shared their thoughts on 2023 and outlook for the year ahead
Two additional modules are slated for release in 2024.
"The industry will once again have to come together collaboratively in 2024 to make a difference"
Gail Le Roy: “Retail continues to be the number one advertiser category with investment from local and global retailers"
