• Financial year data shows 45% increase in video spend year on year
The report also highlights a shift in advertising spend with marketers favouring General Display.
Continued double-digit year-on-year growth
FMCG brands leading the way using digital video to deliver brand uplift
Survey of mobile users in 19 countries shows mobile driving traffic in-store
Solanki is now calling for interested agencies and marketers with a view on the IAB to contact him directly
Adshel has joined the Interactive Advertising Bureau Australia
Every Friday Mediaweek examines the news stories that dominated the week in Australian media for our weekly panel podcast.
Australian online ad spend surges 33% YOY in September quarter to $1.565m
IAB Australia and Nielsen have released Nielsen’s Mobile Ratings Report, the a step towards to cross-device and daily audience measurement.
IAB boss: Digital spend will overtake all television in the next five years
IAB reports 5% growth in digital advertising, video star performer growing 79%
ABC promising unrivalled commitment to diverse Australian stories in 2019
ABC programming changes in 2019: The Drum moves to primetime
Greg Hywood’s final report card: Publishing businesses are profitable, generating valuable cash flows
Fairfax Media days from disappearing: How shareholders voted for the end
Top 10 Game Charts: Red Dead makes it three on the trot
ASIC commences Federal Court action against former directors of Tennis Australia