The January 2023 data shows that Australians spent, on average, 107 hours online on a PC/laptop, smartphone, or tablet device
Le Roy: "We are seeing agencies and marketers look for ways to integrate tech and results with other elements of their media...
71% of media agencies intend to increase investment in streaming audio, while 78% intend to increase investment in podcast advertising
The figures were made available as a result of industry collaboration between IAB Australia and CRA
All categories saw year-on-year growth
IAB CEO Le Roy said: "I'm delighted to have such a robust and representative Board to support our work"
It provides accurate data about the number of people who visit the content of digital publishers and platforms
The one-day conference will present technical and practical content as well as high-level and strategic planning sessions
The new report also found the industry is responsible for supporting over 450,000 jobs
The conference covered topics such as insights into marketing outcomes and sustainable digital advertising
• The report offers the largest collation of information and perspectives on ad attention measurement
• Six in 10 media agencies intend to experiment with metaverse activations in next 12 months
• 74% of buyers are continuing or increasing investment in digital video ad formats
• The program is offered free of charge in an online format
