Lee Besser: 'Social platforms have moved from simply driving discovery to influencing the entire purchase funnel—from awareness to advocacy.'
Gai LeRoy: 'Search and social continue to experience solid growth, putting the calendar year for the digital ad market on track for...
'The market here is still in its infancy, but we’re seeing exciting developments.'
'AI is no longer a buzzword; it’s table stakes.'
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is...
Over the last 18 months, 37% of retail media investors spent a significant amount of their media budget in retail media, up...
Mariani succeeds Matt Rowley, who stepped down from the board following his departure from Pedestrian.
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list...
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and...
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
Media owners and agencies can view the incremental reach of BVOD audiences when added to web and app audiences.
The report showed total advertising expenditure increased 3.7% year-on-year.
“We're always going to need moments that take your breath away.”
Two additional modules are slated for release in 2024.
