Essie Wake: 'We've identified four key drivers that transform campaign performance: portfolio quality, creative impact, sophisticated planning, and meaningful measurement.'
As a result of the shake up, spearheaded by new head of marketing Terri Golder, incumbents Zenith, Leo Burnett, Wavemaker, and TRP...
Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand...
"The time is right to find a partner with complementary skills and values to continue to outpace the pack – and for...
