'It's a very fast-moving company with no bureaucracy. Often hectic. Often too much to do, but that's what's so exciting about it.'
'The US is the biggest market in the world. So if we're disproportionately successful there, then everybody benefits from that growth in...
Will Marks: “Marketers need to stop trying to simply “wait it out".
Baxter says Hendren "breaks a category and creates a new one", while Innis promises "Hendren will help marketers reclaim their valuable time...
Mat Baxter: "He has the exact pedigree Mutinex needs to continue our explosive growth."
The conference aims to empower senior marketers to speak the language of the C-Suite when it comes to marketing results.
On being willing to be wrong fast, seeing therapists, and why "the mission is more important to me than the headlines."
Henry Innis: "You've made my dream come true, and I hope we can change the world of marketing effectiveness together."
Mediaweek talks to Baxter and Henry Innis: "You don't hire leaders like Mat Baxter unless you know you're strapping in for a...
"With budgets flat, marketers are effectively doing more with less to even keep that ROI where it is."
Mutinex said some customers have already cut the time to build an optimised data warehouse by 70%.
Henry Innis, who recently relocated to New York to continue Mutinex's expansion, said the appointment indicates where the company is going with...
