Calendar year-to-date results show the market is back just 2.1%.
"Gambling ad spend is back 19.6% and restaurant ad spend is back 13.6% all due to a 64% fall in revenue from...
Jane Ractliffe: "It seems as though most marketers are adopting a more cautious approach to their ad budgets in the first half...
A soft start to 2024 will shift with the market set for a strong second half.
An exclusive webinar this week will give attendees "a solid starting point for understanding how the media year will play out.”
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
Guideline SMI data revealed ad spend dropped -2.7% but still deliver the second-largest total of annual ad spend ever recorded.
The report will be available as part of an exclusive webinar presentation in partnership with Mediaweek.
