Incumbent Starcom, which is also in the running for the account, manages Subaru's media buying and planning.
Melissa Hey: "Retail media is seeing accelerated growth ... while the decline of linear TV is slowing."
Mediaweek revealed earlier this year that the UM veteran had exited amidst redundancies.
Aimee Buchanan: "We are investing in building out this critical specialist capability to support our clients on their commerce ambitions."
In his last three years as CIO, Thomas had been managing 240 people and almost $1bn in billings.
GroupM joined forces with Amaze in 2023 and is now one of the first companies in Australia to roll out a pilot.
International Women's Day 2024 is being marked across the media industry, with events like discussion panels and town hall meetings.
"We refuse to settle for the status quo."
"We believe this will add more near-term value to marketers and how they want to adopt AI."
The model is based on data from more than 100 completed AI transformation consulting projects and 30 different use cases.
The remit includes responsibility for full-funnel media strategy, planning, buying, and campaign execution.
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
GroupM's Nick Brignell: "TV and VOD don’t exist in a vacuum".
Participating clients will get access to the learning program to assess and improve third-party cookie deprecation readiness
