The industry reacts: "Relying on and paying for big tech is like sitting on a freeway in neutral."
Hayes: "Our hope is that this groundbreaking work will have an impact not just here in Australia, but globally.”
To date, Emotive said the campaign has reached 13.3m users on TikTok and generated $1.5m in earned media value.
The program aims to tackle mis- and disinformation across Australia and New Zealand.
Bruce McWilliam, Meta’s cull, Meghan and Diana
"The idea that research and work done by others can be taken for free is simply untenable."
Google has already begun renegotiation talks with publishers close to expiry.
She will join Google mid-year to lead the tech giant's marketing across AUNZ, replacing Aisling Finch who departed late last year.
"His expertise is perfectly aligned with Vudoo's mission to help clients benefit from the new paradigm shift in advertising."
The appeal of TikTok comes in its snackable, short, and sharp format.
The campaign follows the launch of the Google Pixel 8 Pro in October 2023.
The account was won in a closed pitch process with the incumbent, PHD.
News Corp, TikTok, Qantas, Bump
"Data drives everything we do."
