Peter Corbett: 'Australians spend an average 44 hours a week, or around six hours a day consuming digital entertainment. This survey gives...
'To get the best results out of this generation, we need to tick the boxes that are meaningful to them.'
“We're trying to elevate longer form conversation off platform, while acknowledging how people connect and create on Instagram."
“Lynx has always been about empowering guys, and that means evolving alongside them."
The report works to help media and brands understand the key issues young people need help with.
"Though Gen Z is highly critical of corporations ... they want to feel like the brands they support are listening to them."
The survey found most Gen Zs have discarded the “life blueprint” of their predecessors.
The data points from Meta's Instagram Trend Talk cover fashion and beauty, social media, dating, friendships, and wellness.
"Gen Z may not only break the rules, they may re-write them entirely."
"Digital transformation is irrelevant for the trade audience if it doesn’t seriously move the dial."
"A little spending never hurt anybody… or at least so Girl Math would suggest"
