gaming
Showing 1 - 10 of 15 results
Branded storytelling, gaming, new ad formats, and further innovation unveiled at Foxtel 2026 upfronts
In the Foxtel 2026 Upfronts pitch, Foxtel went hard on innovation in its pitch to advertisers with gaming front and center.
by Talon Editor – Sep 11, 2025
Press Start to Evolve: Why Gaming Advertising Needs a Rethink
Gaming isn’t just a pastime; it’s a cultural force. Yet, brands still rely on outdated segmentation and mobile-centric strategies. It’s time for a new playbook.
by Bec Zhuang – Aug 19, 2025
Gaming takes over family prime time entertainment: Livewire
The study reveals that 74% of families now play video games together regularly, with gaming prime-time occurring between 5 PM and 10 PM, especially on Saturdays.
by Talon Editor – Nov 29, 2024
PAX Australia 2024: How brands are pressing start with IRL gamers
PAX attendees were treated to some skin care with Garnier after thrilling games of Red Bull Dodgeball Battle Royale.
by Talon Editor – Oct 23, 2024
Gareth Leeding: Audiences are ready and waiting for gaming-native CMO’s to rise up
'The gaming-native CMO understands that brand love isn’t built on static marketing anymore.'
by Mediaweek Admin – Oct 2, 2024
Brands 'betting on gaming are betting on the future': IAB Game Advertising Summit 2024
"People interested in the lifestyle simulator, The Sims, are more likely to be in the market for makeup, while people interested in the racing series Gran Turismo are more likely to be in the market for a luxury vehicle."
by Talon Editor – Aug 15, 2024
Gaming worth $184bn globally but ad apend remains low: WARC
US advertisers are forecast to spend $6.7bn on in-game ads this year, equivalent to just 3.7% of total US digital ad spend.
by Talon Editor – Aug 2, 2024
Gaming creates optimal opportunity for brands to engage Gen Alpha
"Users are opting into our assets that we gamify, it's a bit of a no-brainer."
by Talon Editor – Jul 4, 2024
‘Perfectly set up for success’: Video game adaptations surge, but marketers still 'misunderstand' audience
"Brands talk about struggling to connect to young audiences, or finding it hard to cut through the clutter in sport. Here’s a part of the cultural landscape that does both."
by Talon Editor – Apr 30, 2024
Gen Alpha, Gen Z, and millennials choose gaming above other entertainment: Livewire report
"Consumer expectation is currently ahead of brand realisation – especially in Australia."
by Talon Editor – Mar 28, 2024
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