PAX attendees were treated to some skin care with Garnier after thrilling games of Red Bull Dodgeball Battle Royale.
'The gaming-native CMO understands that brand love isn’t built on static marketing anymore.'
"People interested in the lifestyle simulator, The Sims, are more likely to be in the market for makeup, while people interested in...
US advertisers are forecast to spend $6.7bn on in-game ads this year, equivalent to just 3.7% of total US digital ad spend.
"Users are opting into our assets that we gamify, it's a bit of a no-brainer."
"Brands talk about struggling to connect to young audiences, or finding it hard to cut through the clutter in sport. Here’s a...
"Consumer expectation is currently ahead of brand realisation – especially in Australia."
Dan Krigstein: "If you want to see what the future holds, look to gaming."
The report also revealed attention paid to in-game advertising translates into strong brand recall.
Gareth Leeding: "2024 will be the year that brands go from being watchable to playable."
Ryan Cunningham: “Some are still late to the party, but that’s because of a lack of understanding"
"Gaming is no longer just gaming – it’s their new social."
