Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
The addition of YouTube connected TV audiences is set to launch in Ipsos iris in the second half of 2024.
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
• Full financial year total online advertising market is steady at $9.1 billion
The appointment follows a four-month executive recruitment process.
IAB Australia welcomes back Gai Le Roy as research director from November 1
