The campaign was created by Seven's in-house creative agency, Red Engine.
"Our argument is simple - TVs should serve the consumer, not the government and not Free TV Australia."
"If PPCA wants more money in the pockets of Australian musicians, then it should pay them a bigger share of the fees."
Bridget Fair: "Local TV services are disappearing before our eyes."
Bridget Fair: "Viewers should be able to easily find all the services they want and then decide"
Ford Ennals: "It’s a total nonsense with radio and TV being singled out while digital platforms get special treatment"
Bridget Fair: "There is nothing more quintessentially Australian than live and free sport on TV"
Free TV CEO: "Live and free sport on television is a fundamental part of the Australian way of life"
Free TV highly valued among Australians, particularly with the broadcasting of sporting events, a new Deloitte report finds.
• CEO of Free TV: "It is critical the bargaining code legislation be maintained to support Australian media"
• 78% of Australians in rural and regional areas said that Free TV broadcast is crucial
“This legislation is a critical tool for content owners"
Fair is currently group chief – corporate and regulatory affairs at Seven West Media
"Australian FTA broadcasters already face the highest licence fees in the world"
