Work commences immediately with the first campaigns expected to go to market in from April.
Popa previously worked at The General Store and Thinkerbell
He will lead the agency's performance media team as they invest heavily in data and tech capabilities
CEO Gutteridge: "I could not be more delighted with the strength of our digital team"
• The agency has offices in Sydney, Newcastle and Brisbane with approximately 100 staff
• Enigma's Brisbane office will manage the managed with support from Sydney and Newcastle
• She will lead the Enigma Brand team in strategy across Sydney, Newcastle, and Brisbane
• The media, creative and brand agency plans for significant expansion
• Bates joins after his three-year stint as executive planning director at Innocean
• Ben Roberts-Smith, Howatson+Co, Wunderman Thompson Australia, whiteGREY, Carrie Bickmore, and Adeliade Crows
• Ben Roberts-Smith, Mango Communications, L&A Social, David Koch, and The Project
