Magda Szubanski: "The fact that Shaz is helping her fellow entre-prenuers… well I think that’s exactly the type of person she is!"
Plus: Ben Miles' promotion, Alexandra Bliekast leaves News Corp, Snap's Dina Bailey joins Time Out.
Rebecca Gelao: "This activation really captured the Sydney running community’s imagination."
Simon Joyce told Mediaweek: "We needed greater senior leadership in the strategy unit, as opposed to senior PR skills."
"A beautifully simple idea that makes you think, ‘Why the hell hasn’t anyone done this before?’"
Simon Joyce: "She has left an indelible mark on the team."
Ruki Ahad, Tyler Ronaldson, and Jenna Fisher have joined the agency.
Hayes: "Our hope is that this groundbreaking work will have an impact not just here in Australia, but globally.”
To date, Emotive said the campaign has reached 13.3m users on TikTok and generated $1.5m in earned media value.
Simon Joyce: "Deep Rising isn't just a campaign; it's a vital call to action to safeguard our planet's future."
Managing director Jack Mason said their additions are about "bolstering our management, while also deepening our client offering."
"It's classic brand building.”
"I have always believed in putting PR at the beginning of the creative process."
“We're hoping to build that strong emotional connection with the brand again.”
