Emma Robbins: 'We were nervous about how it would land, we were nervous it was language CommBank hadn’t used before.'
Plus: Michael Levine, Warwick Kiel, Zoë Hawkins, Russel Fox and Jenni Smit.
Steve Coll: 'Em is a delight to work with, and a relentless champion of both our creative product and our people. I...
Jo Boundy: 'This campaign is about pushing through doubt to follow your unique Australian dream, no matter how big or small.'
Emma Robbins: "It's a campaign that makes you stop, think, and realise that whatever your reason, you have the power to save...
Emma Robbins: "It evokes aspiration and is about making our future and current residents feel special, instead of old."
Michael McEwan: "There are motivations to be found, myths to bust, and barriers to overcome to shift that positive change in behaviour."
Justin Graham: "This is a powerful announcement for the global M&C Saatchi Group business."
