The partnership aligns with Dove’s Real Beauty campaign, which embraces authentic beauty and challenges the use of AI to promote unrealistic beauty...
“Dove has always stood for real beauty, and our commitment to never using AI in our ads underscores our dedication to authenticity."
Dove’s campaign ran for four weeks and saw BVOD deliver a 28% incremental unique reach on top of the linear viewing reach
Dove is the first to deliver a full end-to-end campaign across linear TV and digital screens
