Dean Norbiato said VIVID is "an important partnership for the Kia brand to showcase our technology story."
The car was taken on a lap of Australia to see if the country is ready for electrified long-distance road travel.
The announcement answers Kia's blockbuster teaser ad launched in March.
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one...
