"Marketers don't need to be lawyers, but they need to feed into the framework that a company will develop to meet the reform...
The program will be delivered through the ADIA Academy and aims to support the need to mitigate risk and maintain trust in...
"To successfully navigate data privacy, brands need to be proactive, transparent and prepared."
A quarter of respondents had their data stolen with malicious intent. Dentsu said this proves brands must earn and maintain trust.
The module is part of IAB's Ad Effectiveness Council's marketing measurement innovation series.
A soft start to 2024 will shift with the market set for a strong second half.
The webinar will draw from forward pacings data for 2024 to identify ad spend trends and key growth channels.
Chris Brinkworth: "Instead of sleepwalking into privacy pitfalls, agencies and brands need ethical data and tag governance".
"Gen Z may not only break the rules, they may re-write them entirely."
