"A new fear has crept into the media buying relationship: FOFO – fear of finding out."
NRMA appoints Accenture Song, Innocean and Kia bring a Ute full of Australian sporting legends.
"Good creatives don't want to sully their book with this kind of work."
Mediaweek asks: Does Meta pulling the pin have implications for advertisers?
"Companies are going to be taking a long, hard look at where they stand against the market."
"These pillars of retail events have been superseded by a relative newcomer"
What type of art and science is relevant to marketing? And are they being applied in the appropriate way?
"Lists of award wins are not the silver bullet many agencies think"
Darren Woolley: "When a great creative idea is placed in the best possible context for the audience, then the magic happens"
The pair will work together to guide the direction of the Agency 50 list
• TrinityP3 is one of Australia's largest and most influential independent marketing/pitch consultancies.
