If you could bottle great leadership, what would be in that bottle? “Authenticity.”
Patel on taking a business global: ‘You have to think local. You can’t just copy and paste.’
Reid discussed recognising her initial management mistakes and invested in an executive coach to improve her leadership skills.
‘I was a mixture of mathematically alright and could really talk a bit, which is a bit of a rare double.’
‘In order to talk well to machines, you really have to have a good command of the human language.’
‘Let's not turn people into machines. Let's actually value humanity.’
Host Dan Krigstein promised pioneers, provocateurs and purveyors of non-conventional wisdom…the first guest delivered big time.
How marketers can use technology to better predict buying behaviour than age or gender.
"We're going to be defined by the output, what we put into the world, what we make."
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
Dan Krigstein: "If you want to see what the future holds, look to gaming."
News Corp research revealed quality and customer service are stronger purchase drivers than rarity and exclusivity.
