• Sophie Harcombe, Daily Mail Australia’s business development director, comments
• Daily Mail Australia last week unveiled its landmark research study Spilling the Tea on Gen Z
• The activation was also highlighted in social media stories across Daily Mail Australia’s Facebook page
The total time audiences spent engaging with news content saw a 10% lift in January.
The partnership was launched last month with a flash mob of 30 dinosaurs invading Martin Place.
Daily Mail Australia produced a series of sponsored articles, an influencer campaign, video and high impact display.
'At DailyMailTV we aim to set the news agenda'
DailyMailTV is promising the best of DailyMail.com
Mediaweek speaks to Nine’s chief revenue officer Peter Wiltshire and chief digital and marketing officer Alex Parsons
Daily Mail Australia's now 100%-owned by its global parent company DMGT publication.
News.com.au again leads smh.com.au, ABC & BBC grow
Inside #1216: Hamish & Andy, Daily Mail Australia, Neale Whitaker, The Hot Plate, Sky News Money, Anh Do
From the web to TV: DailyMail.com launching new television series
WPP, DailyMail and Snapchat team up for content marketing company Truffle Pig
