News Corp Australia's Paul Oyama also discusses the humans behind the programmatic supply chain, opportunities through Tubi and transparency in the media...
'By using AI, we aim to simplify audience targeting.'
Pippa Leary: 'Joining forces with Tubi means for the first time we have access to the big screen in the lounge room.'
Lou Barrett: 'At News, we are hyperfocused on driving engagement with our audiences because it allows us to understand the motivation behind...
Lou Barrett: 'The event is a bold statement of our leadership and unwavering commitment to driving client success'.
"We will be the first people in the world who actually turn ScrollX shoppable.”
Head of sales on outlook, targeting, strategy, and why News Australia doesn’t sell Foxtel.
“The real benefit is that your customers are able to shop right from the point of inspiration.”
"We understand that every marketer’s goal is to connect meaningfully with their audience."
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
News Corp's Jessica Gilby says that the industry has had tunnel vision on how it defines success using certain media metrics.
D_Coded is News Corp’s annual digital marketing event for clients, partners, marketers, media executives, and digital specialists.
Mediaweek spoke to agency leaders to get their thoughts and what the offerings mean for their businesses and clients
