"We will be the first people in the world who actually turn ScrollX shoppable.”
Head of sales on outlook, targeting, strategy, and why News Australia doesn’t sell Foxtel.
“The real benefit is that your customers are able to shop right from the point of inspiration.”
"We understand that every marketer’s goal is to connect meaningfully with their audience."
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
News Corp's Jessica Gilby says that the industry has had tunnel vision on how it defines success using certain media metrics.
D_Coded is News Corp’s annual digital marketing event for clients, partners, marketers, media executives, and digital specialists.
Mediaweek spoke to agency leaders to get their thoughts and what the offerings mean for their businesses and clients
"It's got a whiff of inevitability to it"
Pippa Leary: "What brings it together for us is this headless commerce capability"
"We're analysing billions of behavioural signals and using enhanced data science capabilities"
Updates from the company’s fifth digital marketing event for advertising, marketing, and media executives
Plus: A new data partnership with Westpac DataX
