CTV
Showing 1 - 10 of 11 results
Opportunity or threat? Indie agencies can't decide what AI is
The IMAA's 2026 Indie Census finds cautious optimism - and a deepening tension at the heart of the AI opportunity.
by Mediaweek – Jun 24, 2026
How standards are shaping the future of streaming advertising
Index Exchange's Janette Higginson on why programmatic standards are the key to unlocking streaming's full ad potential.
by Janette Higginson – Jun 23, 2026
IAS drops a flashlight into the murky waters of CTV
The Total TV tool from IAS helps buyers stop buying blind on premium streaming apps.
by Duane Hatherly – May 1, 2026
The home screen is the new prime time for Connected TVs
LG Ad Solutions’ latest research finds the Smart TV home screen has become the starting point for half of Australian CTV viewers.
by Talon Editor – Aug 13, 2025
54% of marketers to cut ad budgets this year: Nielsen
Nielsen’s seventh Annual Marketing Report reveals global marketers are balancing innovation in AI and retail media with planned cuts to ad budgets.
by Tom Gosby – May 21, 2025
VMO and Yahoo team up to take CTV campaigns out of the living room
OmniStream launches to connect connected TV with place-based DOOH buys.
by Natasha Lee – Mar 26, 2025
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments."
by Talon Editor – Jul 4, 2024
Contextual and Connected: the future of programmatic advertising
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
by Tess Connery and Brittney Rigby – Mar 13, 2024
Amazon US offers low ad prices to get brands on board for Prime Video Ads launch
Prime Video's ad-tier offering is expected to launch in Australia later in the year.
by Mediaweek Admin – Jan 9, 2024
GroupM: Australian ad spend growth to remain flat with 0.9% lift in 2024
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
by Mediaweek Admin – Dec 11, 2023
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