Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and...
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
Prime Video's ad-tier offering is expected to launch in Australia later in the year.
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
"The future of total TV audience trading in Australia"
