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We’ve seen this movie before: Advertising effectively as the cookie endures
We’re all better off focusing on what the consumer really wants, rather than the decisions - or repeated non-decisions - of tech’s biggest player.
by Brett Armstrong – Apr 30, 2025
'Google cannot be relied upon:' Industry reacts to third-party cookies backflip
"This move by Google only reinforces that we can no longer rely on legacy big tech to innovate and drive the digital marketing agenda."
by Frank J. Cortese – Jul 24, 2024
Gavin Lockhart: Death of third-party cookies might be delayed, but brands should act now
Australian businesses cannot be complacent, argues TRKKN's Lockhart, and instead need to get on the front foot.
by Mediaweek Admin – Apr 30, 2024
First party deterministic data is retail media's 'biggest superpower': Flybuys
Lauren Dulhunty also told Mediaweek: "I would love to see data cleanrooms become the norm, and almost be baked into everything that we do."
by Talon Editor – Mar 8, 2024
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