The launch campaign, in partnership with Spotify, includes the Bestie Mode Digital Experience platform, which allows fans to merge musical tastes.
Kate Miller: "This collision between Tones And I, Young Franco and CHAII is just the first Coke Studio collaboration."
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
By sharing these storied assets with consumers, they can be re-discovered by a younger generation.
Kate Miller: "A celebration of the magic of Christmas."
“Coca-Cola Creations is all about creating unexpected and magical moments for our fans."
Interbrand’s 16th annual Best Global Brands report, released this week, has identified the 100 most valuable global brands.
Coca-Cola brings Life to Norfolk Island in new TVC
