Guy Burbidge: 'Aligning with cultural moments like this, especially during the holiday season, is a smart strategy for brands.'
The sequel has stormed the global box office.
Calendar year-to-date results show the market is back just 2.1%.
Jane Ractliffe: "It seems as though most marketers are adopting a more cautious approach to their ad budgets in the first half...
The film is part of Mastercard's mission to to power an inclusive digital economy.
The film delivered the biggest opening weekend for any film this year with 580,000 admissions
SMI charts patterns of Government ad spend, Winter Olympics a factor too
Best performing sectors are Outdoor bounce back, while Cinema spend doubles
