ChatGPT
Showing 1 - 10 of 59 results
We analysed millions of AI answers and responses. Here's what it takes to show up
HubSpot's Aja Frost reveals why blogs, not backlinks, decide if AI engines mention your brand at all.
by Aja Frost – Jul 2, 2026
AI visibility is the new keyword ranking: a number you can win while losing
James Richardson says brands can win the AI visibility race while quietly going backwards on revenue — and it's happened before.
by James Richardson – Jun 29, 2026
ChatGPT's day in court: Florida goes to war with OpenAI
It's first US state to take legal action against the AI giant, alleging concealed dangers and failures to protect children.
by Natasha Lee – Jun 3, 2026
OpenAI launches quickstart guide for Ads Manager Beta
Advertisers can create campaigns through a guided, step-by-step flow or via bulk upload at scale.
by Vihan Mathur – May 24, 2026
AI hallucinations cost Aussie brands millions in lost sales
Atlas Digital and Ryan McMillan reveal ‘AI reputation breaches’, that cost brands in revenue and stature.
by Duane Hatherly – May 12, 2026
Webjet taps ChatGPT to help Aussies plan Bali trips faster
Provide cheapest one-way fare with no return.
by Vihan Mathur – May 11, 2026
ChatGPT opens doors to ads in Australia
OpenAI said there will be a clear separation between sponsored content and organic responses.
by Vihan Mathur – Mar 27, 2026
Disney stomps on OpenAI deal after Sora shutdown
The agreement potentially opened the door for AI-generated video using more than 200 IP characters.
by Vihan Mathur – Mar 26, 2026
REA launches Australia's first ChatGPT property search app
The move marks another step in REA Group’s expanding use of AI to simplify the property journey.
by Vihan Mathur – Feb 11, 2026
CMO SPOTLIGHT: Ben Whitmore
East Coast Car Rentals’ CMO Ben Whitmore discusses the power of road trip nostalgia, investing in AI and brand growth.
by Mediaweek – Feb 6, 2026
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