Asahi appointed Nigel Parsons, CEO of Asahi Lifestyle Beverages, as its incoming chief commercial officer as of 1 April.
Adrián Flores: 'It’s a beer ad. Made how beer ads are meant to be made: half naked and full flavoured.'
Ant Phillips: 'Now we want to bring that cheekiness out in everything we do with the brand. And by that, I mean...