The campaign, created by Tag, asks the government to give children a happier tenth birthday.
Michelle Testa: "This work challenged the team at every step of the way as they persisted to develop a solution that would...
"This campaign demonstrates the power of collaboration for the public good."
"We were impressed with the quality of the proposition and the demonstrated experience shared."
Wright recently exited dentsu as Carat's chief strategy officer.
Fagerlund's new role sees her reunite with former Carat boss Sue Squillace.
Adam Johnson told Mediaweek the move signalled an act of "stepping back and assessing rather than the direct need for change."
Carat first won the Beacon Lighting account in 2018 before expanding the relationship in 2021.
Graham Alvarez-Jarratt: "An ode to the frivolity, and occasional friction"
Hiranthi Jayaweera: "I can’t wait to be working with the uniquely skilled and talented teams at dentsu"
Danny Bass: "We are thrilled to be able to continue to help propel Barbeques Galore forward"
The agency joined the state’s media account in 2019
Rajamani: "I am thrilled, it’s an honour to be joining the leadership team"
The programme recognises the role its media partners play in delivering results for clients
