The nationwide campaign asked Australians to vote for which regional town its “Big Rainbow” installation should live in.
Boomtown is one of the largest and fastest-growing markets nationally and comprises nearly 40% of the overall population.
“It’s critical to rethink regional audiences"
Until 2020, Glamuzina was National Marketing Director at Nova Entertainment
According to the latest data, Boomtown remains resilient and upbeat, despite rising cost-of-living pressures
Mim Haysom: "Many marketers think you’ve got to go metro and scale big to win creative and effectiveness awards and that’s not...
The free 90-minute session will be held on November 23, and is a national, industry-wide webinar, open to everyone
“The campaign is designed to help overcome the challenges to regional media buying"
The first session on 23 February will be a national industry-wide class, open to everyone
Sparrow samples the best food in the regional boomtowns of Mudgee and Newcastle
• Nine cities were chosen from Queensland, NSW, Victoria, Tasmania, the NT and ACT
• The program also provides tools to help plan and buy regional advertising
• The National Virtual Masterclass will be held Thursday, 5 May
• Gallagher also talks about the importance of the IMAA and the consolidation of the market
