Boomtown
Showing 1 - 10 of 68 results
Boomtown taps BYD and SCA leaders for regional advertising masterclass
The online masterclass will be moderated by The Ideas Business founder, Wade Kingsley.
by Vihan Mathur – May 27, 2026
Why regional Australia has become TV’s most overlooked growth play
From the Matildas to Formula 1 to MAFS chaos, audiences outside the metro bubble are showing up in force.
by Nick Bower – May 12, 2026
Regional Australia outspends metro in key categories, new Boomtown data shows
The report found regional consumers consistently outspend metro Australians across groceries, petrol, home and lifestyle categories.
by Vihan Mathur – Apr 28, 2026
Why Australia’s Boomtowns deserve a bigger place in national media plans
Marketers urged to rethink media plans as regional Australia’s growth and trusted audiences reshape reach strategies.
by Laura Sexton – Apr 1, 2026
Boomtown says regional travellers are where travel brands grow in 2026
Research also points to 2026 becoming the “year of two trips” for regional Australians.
by Vihan Mathur – Mar 9, 2026
Boomtown tipped for record-breaking summer as Aussies head regional
New SCA iQ research shows nearly half of metro Australians will head to regional destinations this summer.
by Mediaweek – Oct 27, 2025
Boomtown launches new advisory council to champion regional media
The Boomtown collective has launched Boomtown Insiders, a new advisory council designed to nurture emerging agency talent passionate about regional Australia.
by Mediaweek – Oct 13, 2025
Former Publicis and Ogilvy CEO Andrew Baxter replaces Brian Gallagher as Boomtown Chair
'It’s exciting to join the Boomtown team and help them on their journey to levelling out that media spend by highlighting the power of regional advertising.'
by Alisha Buaya – Aug 12, 2025
Boomtown Masterclass encourages a reconsideration of regional marketing
Franky Ryan: 'It’s a huge market for brands to be reaching, with targeted campaigns that speak to regional communities.'
by Alisha Buaya – Jul 1, 2025
The Ads That Made Us: McCain does it again, 481 1111, and Melbourne's very own Franco Cozzo
This week: Francesca Ryan, Alex Vishney and Sylvia Pickering
by Alisha Buaya – Jun 27, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.