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The Masterclass will be held online on Thursday, November 21 from 10 am AEDT.
Salt predicts that the next 10 years will be “the time of the regions.”
Lauren Dawber: "The digital ecosystem is powerful, it doesn’t matter where you live."
Regional Australia is "an untapped and uncluttered opportunity for advertisers, and a truly ‘unexpected’ place to live."
Despite more than a third of the Australian population living in regional areas, only 17% of national media budgets are invested there.
The campaign aims to showcase why regional Australia is the ideal destination for brands this fiscal year.
"9.6 million people is not a figure to be ignored when you’re considering your media plans and campaigns"
The masterclass will be a free 90-minute industrywide webinar accessible nationwide.
