"For me, the most important thing so far has been listening"
The new positioning follows the appointment of Paul Hutchison
• Spurden joins from Apparent where he was director of digital performance
• Torstensson joins the agency with almost a decade of media experience.
The tongue-in-cheek concept forms part of a larger campaign for News.com.au.
• TV and out-of-home being used to find new audiences and create a news.com.au habit
