How Hubbl is working, all-time high streaming subs, and why Foxtel let go of BBC.
The campaign includes incidental product placement in the show and BINGE streaming sponsored assets.
A dragon breathes fire on the billboard, with the creative changing to appear scorched.
Binge’s Alison Hurbert-Burns explains how one commission is helping redefine streaming success.
Ian Collie and Rob Gibson on finding Harriet and Patrick’s TV gold, plus where Aussie drama is heading.
Star-studded cast and media chiefs hit the red carpet, but it’s the pooch that everyone wanted to see.
16.6% of VoD households are choosing a cheaper ad-supported plan, compared to 9.2% a year ago.
"Candles that smell like individual scenes from your favourite shows, precisely layered around a wick that has been produced to burn at...
Foxtel and Binge numbers slip, Kayo climbs, price rises lift revenues, $13m spend on Hubbl launch
Fiona King: "We thought there was no better way to continue the brand journey than placing [Mike] in another awkward scene."
Kayo saw its highest-ever share of new VoD subscribers (10%) following the release of Hubbl.
"Brands talk about struggling to connect to young audiences, or finding it hard to cut through the clutter in sport. Here’s a...
Foxtel Group loses a potential future leader, with Binge searching for its next MD.
The Gentleman, Boy Swallows Universe, High Country and 15 other great drama hits so far in 2024
