The structural changes are part of the agency's global expansion as it extends its insights and communication strategy offering, including its Precise360...
"Audience Precision work harmoniously together, with a strong culture and diversity at the centre of what we do"
Allerton: "I’m looking forward to working closely with our leadership team in 2023 to continue to evolve the business"
Bray spoke to Mediaweek about her stepping into the new role, her goals, and her outlook for the year ahead
• Plus: The agency's response to the talent shortage and her outlook for the year ahead
• They shared their thoughts on the big selling points and what it means for advertising spend
• Bray also reveals how it simplifies their work and what clients can expect from the platform
• The technology is a world-first
• Media team lead Jessica Bray said the new appointments will help meet client demand
• Paidipally initially joined the business in 2016 as a data analyst
• Montefusco will manage key accounts across the business including Lyre’s and RM Williams
• The promotions follow the appointment of Lisa Vorster as head of insights earlier this year
attentionTRACE Media Planner is a world first AI-based media planning tool.
• Can Audience Precision help buying media in very troubled times?
