'I feel like the younger demographic, 35 and under, maybe 40 and under, isn’t being as well-serviced as they could be.'
The campaign aims to connect with audiences through the same creative and linguistic devices, driving discovery and exploration of their wellness category.
Karen Appathurai: "Audible is deeply passionate about creating exceptional listening experiences that provoke, educate and entertain."
"It was crucially important to identify a precise voice and marketing approach to appeal to our expansive listening audience."
Karen Appathurai Wiggins: "Audio is an opportunity to empower creators"
Plus AI in newsrooms and Dell Technologies
Plus: News Fighters, Australian Open: The Happy Slam, The Imperfects
Plus: Podsights
Insights from the campaign found that in summer months there is a 19% increase in Australian podcast consumption
• Judith Neilson Institute, Naomi Osaka and LeBron James, Universal Music, Dentsu, CNN, Fox News defamation lawsuit, Tony Armstrong Bachelor rumours
• The GroupM agency will handle Audible's paid media activity across 10 countries
• For the past four years, Rolleston has held the position of head of Alexa skills and partnerships for Australia
• The Law Society of NSW, Julie Bishop, Crime Interrupted, Live It, and Slash on Conan
• Promotions at PodcastOne, H&A Power Moves, Audible award winners
