Can Generative AI capture the fears, desires, and nuances of human behaviour?
'While AI’s shortcuts and efficiencies contribute to business success, this reliance comes with significant risks.'
In pitches, "agencies readily discuss AI and its benefits [but] the tangible proof points at this stage are few and far between."
Starcom's COO argues that the rise of AI should prompt a greater emphasis on curiosity.
Starting next week, the outlet will integrate AI into its writing system
