Darren Morton: "The crux of our profession lies in understanding 'why' we do what we do and 'to whom' it matters"
Hannah Melanson on how Innocean Australia used AI to bring Hyundai's 'Celebrating Two Million Cars' to life
Meta noted that the new features are set to unlock a new era of creativity
Tim Sharp: "We're optimistic about the seismic shift to generative AI"
Mediaweek’s on the ground coverage of Wednesday at the Fast Company Innovation Festival 2023.
The report is focused on how brands can navigate AI’s dystopia/utopia balance
The last 18 months have seen Meta undergo significant changes in the business and improved fiscal outcomes in Q2
"The work that will differentiate a creative thinker and a creative agency happens next"
"This shift isn’t just about staying relevant; it's about harnessing the essence of what makes us human to unlock the incredible upside...
69% of respondents said they felt nervous about the technology
"The use of AI in people management is catching on"
Bud Light, Hyundai and Toyota, The Sentinel-Times, SAG-AFTRA, Ryan Seacrest
"If you’re feeling behind the times on this new fad, you’re not alone"
Millennials and GenZ in Australia are more likely than others to buy a product based on ChatGPT recommendations
