Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
The effort is worth it. "According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a...
After famously rebranding to Meta, the tech giant has shifted its priorities to AI in line with overarching technology discourse.
"We are in a New Era of AI in literally all aspects of marketing communications."
Nick Clegg: "We want to be able to do this with content created with other companies, tools too."
"Right now, third parties are capitalising on your investment in marketing expertise"
"Every tech platform seems to be shoehorning in some form of AI feature"
"AI lacks the inherent empathy and emotional intelligence that human journalists bring to the table."
"We should pause and ask ourselves what impact will AI have on us, and wow, there is a lot to consider."
The model is based on data from more than 100 completed AI transformation consulting projects and 30 different use cases.
The principles were developed in collaboration with members and AI agency AirStack.
X to be investigated, Prince Harry, New York Times, Karina Carvalho quits, Spencer Gulf Nightly News, Licensed TV and movie libraries, Warhammer...
JJ Fiasson: "Creators see the power of our platform."
No Standing's Scott Cleaver: "AI is not a fleeting trend but the bedrock of a new operational norm."
