The ability of AI to automate targeted digital marketing is fuelling particular concerns around bias, fairness, transparency and accountability.
See the top industry stories trending today.
Nicola Mendelsohn: 'Our priority as we enter a new era of AI-driven ad tools is to make sure we’re helping advertisers optimise...
Anathea Ruys: 'It challenges outdated linear models and black-and-white decision-making to drive real 'difference' and brand growth.'
Kelly MacLean: 'We believe this is the future of advertising, where advanced AI works in harmony with human expertise to drive business...
J.J. Camara: 'We have a long relationship with Adobe, and our teams love their design tools.'
'It’s hard to service these markets effectively from afar, so we’re investing in boots on the ground.'
'While AI’s shortcuts and efficiencies contribute to business success, this reliance comes with significant risks.'
'AI is no longer a buzzword; it’s table stakes.'
