Leaders from media industry bodies shared their thoughts on 2023 and outlook for the year ahead
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
A look inside top 50 dominated by retail, QSR, tech/telco and streaming platforms
Think holistically – don’t just buy audience numbers…buy impact
Is the attention of 10 as valuable as the attention of 10,000? As more media platforms join the attention debate, advertisers shouldn’t...
This troubling topic is the basis of a new panel discussion video series
If the content is free, Australians will watch ads: new study sheds light on relationship between TV viewers and streamed ads
‘As an industry, we are obsessed with youth and want to hire digital natives’
June Cheung will lead Scope3’s expansion and strategic partnerships in the region
Just 5% of agency personnel are over 50, a really disturbing stat
• Australians spend a daily average of six hours and 13 minutes online
• It will help editors capture the attention of their readers
• The report explores the future of digital advertising for the year ahead
Seven’s Kurt Burnette, 10’s Rod Prosser & Lisa Squillace on sector comeback
