97% of business leaders expect generative AI to be transformative for their company and their industry, according to Accenture.
"With generative AI there is an urgent need to rebuild trust in digital content"
ANZ are also the highest globally to believe that too much data about their behaviours will be collected
Plus: How many people are asking more of brands
Gavin Miller: "This year’s showcase highlights exciting new ways generative AI and 3D technologies can supercharge creative expression"
Adobe MAX 2023 is ushering in a new era of Creativity for All
Anil Chakravarthy: "We’re excited to see how Havas redefines content creation."
Ely Greenfield: "With over 2 billion generations, creators amazed us with their engagement and feedback to the Firefly beta"
Philip Cronin: "I look forward to even more success in the years to come”
Almost half of ANZ consumers say their expectations are heightened by a worsening economic climate
Debuting on June 14, generative recolour enhances illustrator with generative AI
"Generative Fill combines the speed and ease of generative AI with the power and precision of Photoshop"
Adobe also unveiled new AI innovations in the Lightroom ecosystem - Lightroom, Lightroom Classic, Lightroom Mobile and Web
"Today's innovations empower every creative professional to work collaboratively and streamline the content process"
